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Why Most Bloggers Never See Their Blogs As a Business

by Shain David
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Why Most Bloggers Never See Their Blogs As a Business

Are you still in doubt?

Do you still wonder if your blog is a business? Did you start your blog as a past time? Did you build your blog because you just wanted to share your thoughts with the world? A lot of people started for one reason or the other – share thoughts, update personal album, promote business brand, sell products, solve people’s problems, provide tutorials, etc. So everybody actually started with a dream, and each person’s dream could be different from the next person’s.

However, some of these dreams get modified as time goes by. New ideas crop up and get integrated into the dreams. Those who started with the purpose of sharing their thoughts, updating their albums, providing tutorials or solving problems begin to see why they should add a little way of making money so as to keep maintaining their blogs or take care of other personal needs.

What makes blogging a business?

The following characteristics make blogging a business; and if your blog has any of them, then you should consider it for what it is – business:

Generates Income: Businesses generally generate incomes for their owners. Income could come from selling products on your site (profits), earnings from advertisements, membership fees, consultancy, etc. So if your blog gets money from any of these channels, your blog is a business.

It’s an investment: Business involves financial investment in order to get make profit or interest. Wikipedia defines investment this way, investment is putting money into an asset with the expectation of capital appreciation, dividends, and/or interest earning

In other words, your blog is an investment because you are paying for web hosting, website design/development, templates, plugins, special scripts, webmaster services, etc, with the intent to make some gains either in the immediate or in future. Apart from investing money, you are also investing your time on a very serious note. Hope you agree with me on this?

Employment generation: Employment generated by blogs is a two-fold thing. The blog owner is gainfully employed, and secondly, he employs writers or maintenance engineers to keep things moving smoothly on the blog. To be able to create employment, you are either a businessman or government.

Retirement plan: A good business helps to secure the future of the owner. Good businesses are assets for the owners to lean on during their pension years. Blogging also provides that security if it is well handled and given the necessary attention it requires.

Similarities between blogging and other businesses

When it comes to business, there are a few distinguishable types of businesses that readily come to mind, and they include the following:

1. Sole proprietorship:

This is the type of business that is owned and managed by one person. Decisions making is done alone, and the death of the owner could also mean the death of the business. Most blogs are similar to the sole proprietorship kind of business in that the blogger runs his blog alone. He takes decisions alone, expands slowly and he’s a jack of all trade.

2. Partnership:

Partnership business involves two or more persons coming together to do business. While conventional businesses can operate on a partnership level, blogging can also be a partnership investment. A good example of partnership blog is the LeapZone Strategies where Isabelle Mercier Turcotte and Margarita Romano have been working together since 1996. Of course they both invest their moneys and also share profits and loses together.

Other forms of business exist but we are okay with just these two. At least they have helped us to make our similarities. Now that we have seen the different types of businesses, that takes us to the next point.

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