Intra-cultural psychology seeks to understand the cultural basis of behavior by studying the peculiarities of a society, its rules and norms and shows how traditions shape or influence the collective psyche of the people within the society. However in psychology this is simply considered as ‘cultural psychology’ a straightforward term denoting the study of cultural traditions and their effects on the psychology of people. This sort of categorization may be misleading as it tends to see cultures as fundamentally different units and highlights differences rather than similarities. Cross-cultural psychology focuses on finding universal patterns of behavior or beliefs that are common among people of all cultures and this is what has been described here as ‘inter-cultural’ psychology. The terms ‘intra-cultural’ and ‘inter-cultural’ psychology would be more conducive to finding a psychology that shows convergent patterns of cultural behavior among people across societies.
The psychology of culture requires further development in the areas of defining culture and in finding cultural roots that would highlight collective psyche or universal patterns of behavior. Humans are finally united by common emotions and psyche and this broader cultural psychology has been promoted by Carl Gustav Jung who focused his studies on the importance of deriving or understanding the collective unconscious with those elements or archetypes that are carried from one generation to another.
Culture has been defined as the accumulated experiences of a society as a whole that has been socially transmitted so the collective unconscious in Jungian terms would serve as a repository of cultural imprints that shape human behavior right from childhood. The three predominant schools of cultural psychology have been identified as having activity, symbolic or individualistic approach (Carl Ratner explains this well). The activity approach highlights social activities of a group, the symbolic approach defines culture as shared meanings and concepts or symbols. The individualistic approach highlights the interaction of the individual with society and through this, individuals construct their personal culture. But I would downplay the personal aspect of culture and suggest culture as mainly a group phenomenon akin to individual conformity in society so apart from activity and symbolism, culture should be defined by its beliefs, values and ethics. Culture is finally about shared activities, shared symbolisms and shared belief systems.
The story of the birth of human culture would be closely related to the story of human evolution as with the formation of tribes, humans learned and adapted to group behavior. Man was born alone but became a social animal primarily due to survival needs and the development of culture is thus rooted in man’s own needs for security, safety and survival. Humans follow rules, norms, traditions of a society simply ‘to live’ and culture is about conformity. So the psychology of culture is also the psychology of conformity and even the non conformist in a way conforms to certain basic social and cultural rules and traditions.
As ‘culture’ represents a broad spectrum of human activity, cultural psychology should involve the study of:
- Evolutionary and historical patterns of human behavior, closely related to anthropology
- Contemporary social trends (for example: celebrity culture, workplace culture, globalization) closely related to sociology, and
- The intra-cultural and inter-cultural patterns of behavior to recognize the universal elements in human cognition, emotion and perception
Thus there seems to be three dimensions to the study of culture in psychology .
The evolutionary, the contemporary and the universal. The evolutionary and historical dimension of cultural psychology would have to be largely explained in terms of Jungian psychology whereas social psychology becomes an integral part of the contemporary dimension. The universal dimension for the study of cultural psychology uses behavioral patterns or cognitive psychology to gauge at how people are programmed to behave in certain situations and whether these behavioral patterns are common across cultures and if not, whether there are only culture specific behaviors.